Muslim tourism expended 140 billion dollars in 2013 (11.6% from total) and it is expected to reach 238 billion dollars on 2019 (UNWTO). "It is one of the most dynamic tourism markets", stands out John Kester, Market Trends director at the World Tourism Organization (UNWTO). ExpoHalal Spain 2016 highlights Halal and Muslim Friendly tourism: traditional tourism, shopping tourism, health and medical tourism and business tourism.
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